ART DIRECTION & DESIGN LEAD
(PRINT & POS)
ART DIRECTION & DESIGN LEAD
(PRINT & POS)
ART DIRECTION & DESIGN LEAD
(PRINT & POS)
Palmolive Oil Infusions took the bold move towards a new brown bottle. Moving away from their traditional white bottles.
We were tasked to bring their product to life by focusing the infusion of all ingredients for their print and retail campaign.
We decided to shoot each ingredient individually, as well as the oil and milk interacting. Lets just say, it was an entertaining days shoot...
DESIGN, RETOUCHING & ART DIRECTION
(PRINT)
SurfStitch was losing relevancy behind the massive growth of online fashion hubs like ASOS and The Iconic. To set them apart, we created a unique tonal and visual language under the campaign 'Let There Be Summer'.
We created a series of interactive, shoppable online videos around specific collections curated by SurfStitch. The videos were supported by a TVC and a suite of digital creative, which brought Let There Be Summer to life and spread awareness of SurfStitch's diverse range.
The featured items sold out within the first three days and they had a triple digit sales increase during the campaign period. In over 10 years of trading, it is SurfStitch's most successful campaign.
DESIGN LEAD
(BRANDING & DIGITAL)
ART DIRECTION & DESIGN
(CONCEPTUAL WORK)
ART DIRECTION & DESIGN
(BRANDING & DIGITAL)