During my time at Sky Creative, I played a key role in the creation of the Key Art for the series, which served as the primary visual identity. My work involved designing impactful visuals that captured the essence of the series, whether in the form of posters, digital assets, or promotional images.

In addition to creating the Key Art, I helped bring the series to life through various OOH and DOOH media campaigns.

Throughout the process, I collaborated closely with marketing, content, and media teams to ensure the visual campaigns aligned with the broader strategy. This collaborative effort helped drive engagement, elevate the series’ presence in the market, and ultimately attract new viewers across multiple media platforms.

The Day of the Jackal received positive reviews from critics and received two Golden Globe Award nominations, Best Television Series - Drama and Best Actor for Redmayne.

Working with BBC Creative, I helped create a women's sport campaign to showcase the phenomenal female talent that will be on show at major events during the summer. The OOH static applications creatively capture the essence of each female by distorting and stretching typography, while the dynamic motion design adds a playful and adaptable dimension, aligning seamlessly with the flow of the action.

The BBC serves as a bridge uniting all of us, a shared platform reflecting our collective identity. It belongs to each and every one of us, symbolizing our connection. #ThisIsOurBBC

At BBC Creative I was given a set of 6 campaign photographs and was asked to create an abstract warping effect for each image, which was inspired by the variety of music played on BBC SOUNDS.

The images were then used for all the Social and OOH Media rollout which successfully tied in with the ‘The Power of BBC Sounds: Official TV Trailer’.

DESIGNER, IMAGE CREATOR & RETOUCHER

(CAMPAIGN IMAGERY)

At BBC Studios, I was the lead designer for the launch of the highly anticipated ‘BBC Dynasty’ hosted by Sir David Attenborough.

I worked up the initial concept and design for the Dynasty imagery which was used for their massive and very successful launch at BBC’s annual ‘Showcase’ event.

DESIGN LEAD
(CONCEPT DEVELOPMENT & DESIGN)

The Social Alliance was created to harness the power of influences to attract and engage consumers. We then deliver unique experiences, crafted to drive brand advocacy. 

The Social Alliance brand identity, and our bespoke tech platform was created to achieve this.

ART DIRECTION & DESIGN LEAD
(BRANDING & DIGITAL)

We needed to establish a unified and consistent approach to the Top Gear logo across all destinations. Our aim was to deliver an uncompromisable and consistent visual presence for the new Top Gear brand.

It was essential to retain the strength of the brands existing heritage whilst developing the new series 25 campaign.

DESIGN LEAD
(BRANDING & CAMPAIGN)

When working at BBC Creative I was the lead designer for the Luther Season 5 Iconic image and the OOH Media rollout.

The campaign was a huge success as well as the show itself.

DESIGN LEAD
(CAMPAIGN ICONIC & OOH ROLLOUT)

In a less than forgiving landscape, with consumer confidence trending towards GFC levels and unemployment at decade-long highs, we were tasked with launching Samsung's premium-priced Curved UHDTV Range.

Our response was the Samsung SlideLiner, a world-first idea that existed somewhere in between sofa, rollercoaster, digital activation, and promotion.

It garnered the brand a staggering $101,806,202 in earned media, drove $8.6m in sales and grew its UHDTV market share by 7.5% - all at a time when the category was in its third consecutive year of declining sales.

DESIGN LEAD
(DIGITAL & PRINT)

A collection of logos designed for a variety of campaigns, conceptual work and pitches.

ART DIRECTION & DESIGN
(BRANDING)

Back in 1963, family-owned Glenfiddich were the first single malt whisky. 52 years later they're recreating that same whisky, Glenfiddich Original. The task was to launch it in Australia.

To do so we created The Extended Family: three content pieces heroing families with similar values and originality, unveiled to media at an intimate sit down dinner for 30 selected guests at the pub owned by one of the families.

DESIGN LEAD
(BRANDING, DIGITAL & PRINT)

During my time at BBC Creative I was the lead designer for the launch of Baptiste Season 1. One hero Iconic was created as well as a series of portraits of the four main characters. The campaign consisted of OOH, digital and social creative.

DESIGN LEAD
(CAMPAIGN ICONIC & CAMPAIGN ROLLOUT)

We were tasked to help Bulleit Whiskey, with LOST Entertainment, theme two train carriages for their famous LOST event. In doing this we created multiple bespoke labels for each specific Bulleit Whiskey bottle. This also included all digital work, internal train printed decals and interior imagery. 

ART DIRECTION & DESIGN LEAD
(BRANDING, DIGITAL,PRINT & PHOTOGRAPHY)

During my time at BBC Worldwide, I was tasked with designing a 40 meter long wall for their annual Showcase event. The wall was a very complex timeline/show chart that historically linked all BBC shows with the corresponding talent. The wall had to be accurate, easy to navigate and visually interesting. 

DESIGN LEAD
(EVENTS)

SurfStitch was losing relevancy behind the massive growth of online fashion hubs like ASOS and The Iconic. To set them apart, we created a unique tonal and visual language under the campaign 'Let There Be Summer'.

We created a series of interactive, shoppable online videos around specific collections curated by SurfStitch. The videos were supported by a TVC and a suite of digital creative, which brought Let There Be Summer to life and spread awareness of SurfStitch's diverse range.

The featured items sold out within the first three days and they had a triple digit sales increase during the campaign period. In over 10 years of trading, it is SurfStitch's most successful campaign.

DESIGN LEAD
(BRANDING & DIGITAL)

Traffik was in need of a fresh new look. In doing so the Traffik Group logo evolved and the new website was created.

ART DIRECTION & DESIGN LEAD
(BRANDING & WEBSITE)

The Dyson V6 Hidden House was a partnership between Dyson and Airbnb. The challenge was to launch the new Dyson v6 with a highly talkable ‘unique stay’.

The answer lay in designing and building a secret unlisted Airbnb house - an epic geodesic dome, placed high on the roof of a Melbourne skyscraper – the clues to which were released over 15 consecutive days on the Dyson Facebook page. Users dropped pins on an interactive map to guess the location. The first person to drop a pin on the correct location, won the competition. 

A coffee table book was designed to summarise and highlight each of the specific locations shown thoughout the campaign.

During the 2 weeks the campaign was live it generated over 4.5 million impressions and attracted over 50,000 site visitors resulting in more than 65,000 individual pins dropped.

ART DIRECTION & DESIGN LEAD
(BRANDING, DIGITAL & PRINT)

Samsung had no credibility when it came to high-end audio and they couldn't get young, savvy audiophiles to listen. So we aligned Samsung with those with proven audio authenticity - the artists.

We partnered with Flight Facilities, Cloud Control and Jinja Safari to create 'Samsung Sounds': a content driven, socially enabled experiential campaign. We produced mini documentaries around the importance of sound to each band, which led to exclusive live concerts for viewers who shared the content.

It was showcased at Apple's internal brand conference as a benchmark example of content, gained $570,000 in earned advertising and established a double-digit share of the category during the campaign period.

ART DIRECTION & DESIGN LEAD
(BRANDING, DIGITAL & PRINT)